Familio Kft., the operator of Kötelező.hu, has given to BellaCom Marketing Communications Kft. the task to plan 2015 MTPL campaign, in which MOL Blue cards are included as prizes. The assignment included the creation of a promotional mechanism, a search for a gift, the creation of campaign material, and the publishing of online media.

On the landing page of the campaign, answering a few quiz questions, we can find out how much we are caring for when it comes to our car, and after KGFB fee calculation we can take a lottery for free refueling. As far as the media are concerned, the campaign relies heavily on the proven channels of online marketing, one of its main tools is the payer's own database, and Facebook and Google PPC ads are included in the media.

Izabella, Sirghel, BellaCom's Customer Relationship Manager, said: "In the case of promotions, we always try to choose a very relevant gift that is clearly related to the product. MOL Blue is also the kind of car that is always good for motorists. MOL is also the target audience of Kötelező.hu, as it is only car owners. "

 Campaign landing page: http://kotelezo.hu/