The backbone of the campaign is the television, which is complemented by 1/1 press ads to reach and remind the primary target group several times. The nationwide TV campaign runs with a wide channel channel in AtMedia and R-Time, with a variety of 15-second spotting. Richl Hlivják from BellaCom said: "The 2016 year has brought significant changes to television advertising sales. Earlier, for cost-efficiency reasons, only the largest advertisers had the option to be present at both national trading channels, but the termination of the bipolar market and TV2 stand-alone marketing is now possible, which is a positive change. " Balázs Bősze, Creative Director of Effektív-Art, said: "As the introductory campaign is built around the adaptation of British testimonial spots, it was an exciting challenge to make versions that can be credible and persuasive for Hungarian women. The general communication of the brand in Hungary might seem unusually specific and apparent, but abroad these features make the product truly human-centered. I believe that the commercials that have been made will give this impression to the Hungarian target group as well. "

András Tégás, Ceumed Product Manager, said: "It's exciting to work on such a unusually low-key and clean campaign. Many might be afraid of launching such a concept, but we are making our situation easier by the fact that this approach, like the Bio-Oil brand itself, has been proven in many countries around the world. I sincerely trust that you will find a positive welcome at home as well that the product itself will provide an effective solution to many of your problems! "

TV Spots:

https://youtu.be/RI1V7iVvgp8

https://youtu.be/jV6iLQ8B-3E