We learn all details and put togehter the puzzle. Market, opportunities, target group, message, channels, return on investment. Market research, segmentation, target group definition Strategic planning (roadmapping, budget weights, tools, channels. KPI analysis)
Services
What, for how much and why are all important questions in this area.. Mediamix depends on objectives, disposable budget and available packages of media owners and sales houses, but highly influenced by the applied media buying strategy and yearly commitments of the advertisers and the agency. We assign most efficient channels to campaign objective and create the optimal media plan for reaching the target group.
- Strategic media planning, yearly media deals
- Tactical media planning and optimization
- Media buying
- Regular post-buy reports and special KPI based efficiency tracking solutions
Any vehicle from flyers thrugh eDM to TV comercial can arise, as number of combinations is unlimited as objectives and budgets vary. We turn the strategy into message, we plan,write copy, make the design and produce.
- creative concept
- planning of TV commercials and radio spots
- design of print, online and out-of-home ads
- graphic design of flyers and leaflets design of POS materials
- photography
- printing execution
- image design
- webdesign
- content creation
We are familiar with cost efficiency of the different online channels, we know what messages work well on different vehicles. We have valuable experience in planning and daily level optimization of return on investment based acquisition focused campaigns.
- performance marketing strategy
- strategic planning
- display (banner), conventional ads
- eDM (electronic direct mail), newsletter
- affiliate marketing
- social media
- webdesign and developement
- usability és ergonomy consulting
- application planning and developement
SEM has acquired a huge stake in advertising pie over the he last few years and became basic element of marketing communications. Its biggest advantage, that it serves already existing need, as the consumer is already looking for the product or service and actively seeks related information. The area is constantly changing and developing, preofessional expertise has to be updated on a daily basis.
- search engine marketing strategy
- setup of SEM campaign structure
- copywriting
- planning and production of banners
- running and continuous optimization of Google AdWords, YouTube, Facebook and AdSense PPC campaigns
- complex report and efficiency studies
- on-site and off-site SEO
We offer wide range of event types, depending ont the focus and communication of your products and services. Event is the best solution if the ojective was providing something extra to your target group. The event organizer needs a full overiew on the essence, message and budget of the project so as to provide bestideas on how to transmit the message to tartget groups.
- Public press events
- Roadshows, product tours, fairs, exhibitions, conferences
- Events for special target groups Corporate events
What is good PR like? Do you know what to expect from PR? We aim to make your products and services well-know, to build your awareness and increase your reputation. We do it in a way, that audiences have positive perceptions and good opinion on it, therefore they receive trust on the product or service. We have extensive media connections covering all segments both in online and offline media. We do our best to fully utilize media channels in order to build reputation for your products and services.
- Press review
- Media communication
- PR consultancy
- Social and online PR
- CSR